In June 2000, concerns about video game addiction and the negative impact that gaming could have on the country’s youth led the Chinese State Council to pass a bill that regulated video game content published in China and imposed restrictions on internet cafes and arcades across the country. China’s Lucrative Mobile Gaming Market How Did Policy Shape China’s Gaming Industry?īefore the mobile gaming market in China had evolved into its current form, regulation played a significant role in developing the industry. In addition, we have invited Todd Kuhns, marketing manager at AppInChina – a firm that helps foreign developers bring their apps to the Chinese market, to discuss everything that prospective foreign entrants need to know when launching an app in the Chinese market. In this article, we will explore the background of the Chinese mobile gaming market and how the industry has blossomed. As more companies seek to cash in on the various genres of internet games popular among Chinese netizens, the gaming industry is becoming more relevant and competitive to enter. In addition to their convenience and accessibility, many modern smartphones are now more powerful than the average video game console and bring much more utility to the table, further solidifying them as a competitive replacement to more traditional gaming machines.Ĭhina’s mobile gaming industry is one of the world’s most influential with a massive market of 682 million mobile gamers.

Similar to the meteoric rise in mobile payment apps, the ubiquity of smartphones across the mainland has led to more netizens utilizing their personal devices for daily entertainment. Since the early 2010s, the mobile gaming market in China has exploded.

One mobile market game